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Part Two of a Three-Part Series Part One of this series argued that Southern Oregon’s provider shortage is a compounding structural problem — driven not just by a national physician deficit, but by a cost-of-living environment that existing incentive programs are not designed to address. High housing costs, poor home appreciation, and a deteriorating wildfire…
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Part One of a Three-Part Series This series makes the case for a Southern Oregon Community Purchasing Alliance. ReImagine Healthcare is a research and advocacy organization. We do not have the organizational infrastructure to build or operate what we are describing. Our role is to put the evidence and the argument in front of the…
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Who Owns Your Doctor? Private Equity and Southern Oregon Healthcare, Part 4 of 4 In June 2025, Oregon Governor Tina Kotek signed Senate Bill 951 into law. Legal analysts at major law firms called it the toughest state barrier to private equity in healthcare in the country. It was prompted, at least in part, by…
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Who Owns Your Doctor? Private Equity and Southern Oregon Healthcare, Part 3 of 4 There is a question most Southern Oregon residents have never thought to ask about the businesses where they get their healthcare: who owns this place, and where does the money go? For most of the history of American medicine, the answer…
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Who Owns Your Doctor? Private Equity and Southern Oregon Healthcare, Part 2 of 4 In 2020 or 2021 — the exact date is not publicly disclosed — Oregon Medical Group, a physician-founded primary care practice in Lane County, was acquired by Optum, a subsidiary of UnitedHealth Group, the largest health insurance company in the United…
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Who Owns Your Doctor? Private Equity and Southern Oregon Healthcare, Part 1 of 4 There are five physical therapy clinics operating in Medford and Grants Pass right now that most people in this region have never heard of — not as clinics, but as investments. They operate under the name BenchMark Physical Therapy. They have…
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In the Rogue Valley, we often measure the health of our community by the strength of our seasons—the first frost in the pear orchards, the smoke levels on a July afternoon, or the influx of visitors to the Shakespeare Festival. But as 2026 begins, a new and invisible climate is chilling the region: the sudden,…
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A Hybrid Future for the Southern Oregon Health System — A Thoughtful, Evidence-Grounded Conversation
Exploring affordability, access, workforce sustainability, and pragmatic paths forward In Southern Oregon, the healthcare landscape is shifting beneath our feet. Rising premiums, provider burnout, and new models of care like Direct Primary Care (DPC) are already reshaping how people experience primary care. These trends raise important questions for leaders and funders: What system do we…
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You visit your primary care doctor complaining of persistent fatigue and difficulty sleeping. Blood work comes back normal. Your doctor mentions stress might be a factor and suggests you “try to relax more.” You leave with no concrete help, your symptoms unchanged, wondering if you imagined the whole thing. This scenario plays out thousands of…
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You visit your primary care doctor complaining of persistent fatigue and difficulty sleeping. Blood work comes back normal. Your doctor mentions stress might be a factor and suggests you “try to relax more.” You leave with no concrete help, your symptoms unchanged, wondering if you imagined the whole thing. This scenario plays out thousands of…
